Packaging that protects the product — and the brand

The 4 jobs of packaging

Packaging has to: (1) protect the product, (2) carry the brand, (3) ship efficiently (dim weight, cube), and (4) be cheap. Most brands optimize for one and ignore the other three.

Where the money is

Switching from a 6-side printed box to a kraft mailer + printed sleeve saves ~38% of material cost and keeps brand presence. Add a single-color insert (recipe card, founder note, sticker) and you get unboxing content without the box.