AmazoneCommerce
Walmart marketplace + WFS: a guide for brands already on Amazon
The differences between WFS and FBA. Real take-rate math on 3 categories.
Why Walmart now
Walmart marketplace was ~$120B GMV in 2025 and growing 22%/yr. Their Walmart Fulfillment Service (WFS) is structurally similar to FBA but cheaper for most categories — and the competitive density is still half of Amazon's.
Take rates
Apparel: WFS 8% vs FBA 17% — Walmart wins. Electronics: WFS 8% vs FBA 8% — tie. Beauty: WFS 15% vs FBA 17% — Walmart wins but margin is thin. Run both unless one is clearly margin-destroying.
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