Case study · 2025
Lustre Love: precision fulfillment as a brand extension
For a high-touch beauty brand, the box matters as much as the bottle. How we made the unboxing experience consistent at every scale.
DTCSCALE
The unboxing is the product
Lustre Love's customer base buys for the moment, not the chemistry. So the box opens like a gift: tissue paper, branded sticker, handwritten thank-you card. Every box. At 50/month, that's easy. At 5,000/month, that requires discipline.
How we kept it consistent
Standardized SOPs with photo references. QC step at the pick line. Pre-printed thank-you cards (the 'handwritten' look from a fountain pen plotter). 99.6% adherence at 5,000 boxes/month — verified by random spot-checks weekly.