Case study · 2024
Wildfang Petcare's journey to a 70% order surge
A premium pet-supplement brand timed a Q4 push perfectly. The 90-day playbook behind the spike — and the warehouse moves that kept it from breaking.
+70%ORDERS
Q4 planning that started in Q2
Inventory was forecast at unit-SKU level in June. Carrier rates locked in July. October received a 2.4× inventory buffer. November ran a peak-day simulation on Halloween. By Black Friday, the warehouse moved 70% more orders than the previous quarter without missing a single same-day cutoff.